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Your 2022 PADI Holiday Promotions Guide

The PADI® holiday promotions rollout begins on Monday, November 21 with a series of juicy PADI eLearning® promotions encouraging divers to take a breath this holiday season and make the underwater connection with their family, friends and our blue planet.

The goal? New diver acquisition, continuing dive education and specialty course enrollment.

Black Friday: Save 20% Off PADI eLearning Core Courses!

Promotion duration: 21-27 November, 2022

Explore an amazing world beneath the waves. There has never been a better time to get your dive certification or expand your existing dive skills with 20% OFF PADI® Open Water Diver, Advanced Open Water or Rescue Diver eLearning Courses – at your pace, on your time!


This promotion provides incentive for consumers to initiate their dive certification and purchase a core PADI eLearning course (Open Water, Advanced Open Water or Rescue) via throughout the week around Black Friday, Small Business Saturday and Cyber Monday events.

PADI eLearning courses set a new record in consumer engagement in Q3 2022, accounting for 70.32% of all certification course sales. eLearning mobility makes it easy for consumers to begin their diving adventure from anywhere, at their pace, on their time.

Cyber Monday: 20% Off PADI eLearning Specialty Courses!

Promotion duration: BEGINS CYBER MONDAY, 28 November-4 December, 2022

Is there a dive specialty you’ve always wanted to try? Explore new depths with PADI Wreck Diver, extend your bottom time with Enriched Air Diver (Nitrox), or watch the underwater world come to life under the glow of your dive light with Night Dive. Take 20% OFF PADI eLearning specialty dive courses!


Cyber Monday will kick-off a weeklong promotion for 20% off any PADI eLearning Specialty courses. This promotion encourages certified divers to continue their dive education by exploring a new Specialty eLearning course: Enriched Air Diver, Digital Underwater Photography, Dry Suit Diver, Deep Diver, Underwater Navigator, Peak Performance Buoyancy, Wreck Diver, Night Diver, Search and Rescue Diver, Equipment Specialist, Diver Propulsion Vehicle, Boat Diver.

Reactivate: Buy 1 Open Water Diver eLearning Course and Get 1 Free ReActivate Scuba Refresher eLearning Program

Promotion duration: 5-31 December, 2022

Remember your excitement when you first started diving? Gift a friend or family member with an Open Water Diver eLearning Course and get a FREE ReActivate Scuba Refresher eLearning program for yourself!


Throughout December, PADI will encourage consumers to take a breath and rediscover the underwater world with their family and friends, earning 1 FREE ReActivate Scuba Refresher Program when they buy 1 Open Water Diver eLearning Course, the equivalent of 32% off OWD. The goal is to re-engage certified divers and activate new OWD certifications with the promotional offer.

Getting back in the water has never been easier with PADI® eLearning. Our ReActivate Scuba Refresher Program is an efficient way to refresh your scuba skills, move quickly through familiar topics and dive deeper where your knowledge may have lapsed – online, on your time.

New Year’s Surprise Promo: 20% Off PADI eLearning Courses!

Promotion duration: 1-8 January, 2023

Ring in the new year with a dive certification! Get your PADI Open Water Diver or expand your skill set with an Advanced Open Water, Rescue Diver, Drift Diver and other eLearning Specialty Courses at your pace, on your time.


PADI will engage consumers in one final round of holiday promotion to start the New Year with 20% off an eLearning course of their choice.

How Can PADI Members Get Involved?

PADI Members are encouraged to leverage these promotions and engage their audience to stay connected with the underwater world through continuing dive education, helping friends and family get certified, and caring for our blue planet by enrolling in the dive against debris course.

To get involved, simply download the Holiday Toolkit and adapt the tools with your logo, add to your website, social media or printed collateral, then promote within the same dates. Be sure to include your PADI eLearning affiliate links to automatically affiliate the purchase to your dive shop.

Here’s to a successful holiday season and a healthy year for our blue planet!

The post Your 2022 PADI Holiday Promotions Guide appeared first on PADI Pros.

Marketing, black friday, cyber monday, holiday promos, holiday salesPADI Pros


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