All savvy dive business owners and professionals know the value of bundling scuba courses to help nurture diver confidence and competence while also increasing training sales. If you’re not familiar with the course bundling strategy, simply put, it’s selling two or more courses to a customer at the same time. For example, you might package the Open Water Diver course with the Enriched Air Diver course and sell the value of enrolling in both courses at the same time to a prospective new student.
Benefits of Bundling PADI Courses
There are many benefits to bundling courses including:
enhanced student knowledge and experience,
increased instructional time fostering greater diver confidence,
early student introduction of the value of continuing diver education,
higher continuing education sales for dive shops and professionals,
expanded teaching opportunities for professionals,
more equipment sales fostered by continuing education training.
New eLearning Course Bundles Now Available
To make bundling course sales easier, PADI is testing two new PADI eLearning® product bundles which are now available for purchase:
Product 60372-9 – Open Water Diver eLearning and Enriched Air Diver eLearning bundle
Product 60373-9 – Advanced Open Water Diver eLearning and Rescue Diver bundle
As mentioned above, the new eLearning product bundles make selling the learning materials for multiple courses to the same student diver easier:
The purchase process is simplified because you only need to order one product to get both eLearning programs.
It’s easier to assign student codes because you only need to send one code to the student, who in turn, receives two eLearning products in their learning portal.
Order the new eLearning bundles at the PADI Pros’ Site’s online store or by contacting your local PADI Office. For more information, contact your PADI Regional Training Consultant.
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