In a fast-evolving dive industry, what does long-term success actually look like? For some dive operators, it’s about adapting to trends. For others, it’s about staying true to core values. In the case of AquaMarine Diving – Bali, the answer is a mix of both: grounded in environmental responsibility, local empowerment, and personalized diver experiences.
With over 25 years of operations in Bali, Indonesia, AquaMarine offers a useful example for other dive businesses looking to build a model that lasts. Here’s a look at some of the strategies and values that have helped them remain resilient, community-focused, and trusted across decades.
Investing in Local Talent
AquaMarine’s entire dive team is made up of Indonesian professionals, many of whom have been with the center for over 10 years. Their approach to staff development includes a structured training program, ongoing site mapping, and mentorship, as well as an annual 11-month Zero-to-Hero Divemaster Internship that supports aspiring young Indonesians from across the country.
This level of local investment builds team loyalty and deepens knowledge of Bali’s dive sites, resulting in consistently high-quality experiences for guests.
A Focus on Safety and Personalization
AMD-B operates with a 100% safety record, supported by small group ratios (a maximum of four divers per guide) and flexible dive schedules based on guests’ needs and skill levels.
From custom-designed safaris (diving and accommodation packages) to private guides, the focus is on offering a personalized and comfortable dive experience, a model that’s becoming increasingly important as divers seek out tailored, purpose-driven travel.
Conservation Built Into Daily Operations
Conservation at AquaMarine isn’t a separate program; it’s integrated into the way they dive and operate.
Their “Blue Project by AquaMarine” includes:
- Monthly beach and underwater cleanups
- A coral restoration project outside Padangbai on Bali’s east coast
- Participation in PADI AWARE’s Dive Against Debris
- Annual Green Fins assessments, with AquaMarine ranking 5th globally in 2022
This ongoing commitment has helped establish trust with environmentally-conscious travellers and showcases how dive centers can blend tourism with tangible ocean protection efforts.
Giving Back to the Community
Beyond diving, AquaMarine has consistently partnered with local charities and NGOs for over two decades. These include initiatives supporting healthcare, education, women’s empowerment, and marine conservation.
Such long-term, community-focused programs don’t just foster goodwill; they reinforce the dive center’s place as a valued local partner, contributing to a more sustainable tourism ecosystem in Bali.
For dive operators and professionals looking to build a resilient and impactful business, AquaMarine Diving – Bali provides a compelling case study. Their approach highlights how investing in people, prioritizing conservation, and delivering tailored dive experiences can support long-term success while helping protect the marine environment and uplift local communities.
The post What 25 Years of Sustainable Diving Looks Like: Lessons From the Field appeared first on PADI Pros.
Business Support, AquaMarine Diving – Bali, conservation, Dive Against Debris, PADI AWARE, Sustainable Dive TravelPADI Pros



