Take advantage of the Refer-a-Friend and Master Scuba Diver Challenges to drive sign-ups, boost course volume, and cultivate lasting customer engagement.

As the dive industry enters into the middle of 2025, PADI is rolling out a powerful suite of Certification Stimulus initiatives designed to spark growth, reward engagement, and deepen customer loyalty. From June through December, dive centers, instructors, and divers alike can participate in a trio of dynamic challenges to elevate their experience and their earnings.

Refer-a-Friend Challenge: Turn Enthusiasm Into Enrollments

Word-of-mouth is the number one influencer for new divers, and PADI is leveraging that power through the Refer-a-Friend Challenge. By simply sharing a unique referral link, existing divers can earn:

• 20% off most continuing education eLearning courses
• A free 30-day PADI Club trial membership
• Entries into monthly gear giveaways, along with a chance to win a grand prize 5-day luxury trip for two to Sandals St. Lucia

New divers also receive a 20% discount and can begin referring others immediately, amplifying your network’s growth potential.

Pro tip: Use your toolkit and social media to promote referrals. You can enter the monthly gear giveaways and play to win the grand prize trip, too! Every new diver helps increase both certification numbers and your chances of winning.

Master Scuba Diver Challenge: Deepen Engagement, Increase Course Volume

Running from June 1 through October 31, this consumer-facing Master Scuba Diver Challenge rewards divers for progressing through the ranks and rewards you for helping them succeed.

Divers earn entries for each certification milestone, with the top prize being a dream dive trip for two to Fiji. Instructors and stores demonstrating the greatest growth in Master Scuba Diver certifications receive:

• A free 2026 PADI membership renewal
• Recognition in Surface Interval

Pro tip: Bundle Specialty of the Month courses, create compelling MSD packages, and leverage PADI Adventures to boost course sign-ups before the deadline.

Whether you’re a dive center looking to attract more students or an instructor aiming to maximize your teaching potential, PADI’s 2025 Certification Stimulus Program offers the momentum you need for a strong, sustainable year ahead.

The post Fuel Your 2025 Growth With the PADI Certification Stimulus Challenges appeared first on PADI Pros.

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