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EMEA Marketing Resource Hub


Fuel your dive business in 2021 with specialist marketing tools, resources and support from your EMEA Marketing team. Whether you’re looking to drive new diver and pro acquisition, grow your brand awareness or drive Continued Education certifications – we’ve got what you need!

For even more marketing support, be sure to join our Monthly Live Marketing drop-in sessions with Cathy and Omar via PADI Pros FaceBook.

Marketing Toolkits

We understand that finding the time to create beautiful and effective marketing assets can be challenging so we’ve made it easy for you to improve your marketing with our PADI Toolkits. All these toolkits have been created in Canva for PADI Dive Centers and Resorts to edit with your business information and local language. To use this toolkit effectively, you’ll need a Canva account.

    • Divemaster Marketing Toolkit – Coming March 15
    • eLearning Marketing Toolkit – Download
    • 2020 Holiday Promotions Toolkit – Download
    • Seek Adventure Diver Marketing Toolkit – Download
    • Post COVID Marketing Toolkit – Download
    • PADI Adventures App Toolkit – Download

Marketing Webinars

Access the latest live and recorded PADI EMEA Marketing webinars to support your business in 2021.  Recent highlights, available to watch now, include:

View Webinar Schedule

Marketing Resources

Marketing Checklists

Use these handy checklists to get you set up and ready to promote your dive business online quickly and improve the way you do diver marketing.

Business Resources

PADI Dive Guides

It’s a new year with new benefits available for all PADI® Members, starting with PADI Dive Guides ™. Launching March 2021, PADI Dive Guides offers an easy, effective and free way for PADI Members to attract both potential and certified divers to explore diving in their own backyards.  Learn more

Download the digital brochure below, available in 13 languages, and follow the 3 easy steps to get started with PADI Dive Guides.

Download Brochure

PADI COVID-19 Dive Map

This interactive global map gives divers around the world a real-time view of where diving is available, and which dive shops are open for business. The COVID-19 Dive Map was developed to get divers back in the water as soon as possible, and to keep them engaged and learning when that’s not possible. Learn more

PADI Adventures App

The PADI Adventures™ app is designed to drive new and repeat business from occasional, lapsed or previously disconnected divers into their local PADI Dive Centers and Resorts as soon as diving is available. To prepare for a global consumer launch of the Adventures App, as many PADI Dive Centers and Resorts as possible need to be live and loaded to ensure this becomes a valuable tool for the global dive community. Learn more

COVID-19 Resources

Best Practices as Local Diving Begins to Reemerge

As local diving begins to reemerge region-by-region around the world, PADI® Dive Centers, Resorts and Dive Boats are readying their operations to resume diving, training and business operations while responsibly reducing COVID-19 transmission risk. Though no business can guarantee zero risk, implementing a proactive policy to manage and reduce the threat of COVID-19, and implementing it consistently, is key to reducing the risk of spreading this disease and giving divers confidence to dive in again. To assist PADI Members in this effort, PADI has compiled resources and best practice recommendations for COVID-19 risk reduction.

Reduce Risk while reopening your operation

Communications Resources

Global PADI Communication: Stay up-to-date with the thoughts of Drew Richardson, President and CEO, PADI Worldwide. Read more.


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