Available in 14 languages, the ‘Seek Adventure’ Diver Acquisition Marketing Toolkit supports PADI Members’ new diver acquisition efforts by providing customizable marketing assets that speak to a range of motivations to learn to dive.
Whether you want to target new local divers, inbound travellers, friends or family of your existing customer base or those who are eco-conscious and interested to seek adventure and save the ocean, there are assets within the toolkit suitable for you.
Close to home but a world away.
This messaging supports learning to dive locally. Use these marketing assets to target consumers in your local area.
Discover your destination below the surface.
This messaging supports learning to dive while on vacation. Use these marketing assets to target travelers to your destination.
More dive buddies. More fun!
Research shows that word of mouth is the biggest driver of new diver acquisition. And, that a lack of dive buddies is one of the reasons divers stop diving. Fill your entry-level classes while also increasing diver retention by encouraging your customers to invite friends, family members and colleagues to learn to dive.
Turn passion into purpose for the ocean. Learn to dive with the best.
Use these tools to reach eco-conscious consumers. They’ll find that by becoming a PADI Diver, they join a global community united by passion for seeking adventure and saving the ocean.
Created in Canva, the Diver Acquisition Marketing Toolkit is fully customizable, so you can personalize all of the marketing assets to reflect your local diving, your team and your business.
Inside the Diver Acquisition Marketing Toolkit, you will find:
PADI Brand Guidelines
Diver Acquisition marketing assets, including social media posts and stories, email headers and content, website banners and templates and a range of video resources
Access to additional PADI Marketing Toolkits to help fill your entry-level courses, including the PADI Family & Kids Programs Marketing Toolkit
and the PADI eLearning Marketing Toolkit.
A robust “Resources” page filled with tips on how to customize the content using Canva, how to create engaging social, email and web content and marketing tips.
To learn more about the Diver Acquisition Marketing Toolkit and how you can leverage it to grow your entry level course enrolments, register for the overview webinar:
PADI Marketing teams are also available to assist you. If you have any questions, reach out to your regional PADI Marketing team:
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