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PADI Enriched Air (Nitrox) marketing toolkit – now available!

Our brand new Enriched Air (Nitrox) toolkit is now available to support your marketing efforts. This toolkit contains everything you need to create and launch a professional Enriched Air (Nitrox) acquisition campaign.

The campaign overview in this kit focus on three primary ways you can motivate divers to complete the Enriched Air (Nitrox) course:


Use the EANx Toolkit to increase your followers, engage them in your diving adventures and courses, and get them dreaming about learning and diving with you. Encourage them to begin their eLearning, and ensure you collect any prospective customer data to use in your future marketing efforts.


Engage your audience in the adventures available now and in the future, and showcase your flexible booking and payment options. Build consumer confidence in your dive center or resort, encourage them to begin their course online with PADI eLearning, share experiences on your blog or social media about diving with Nitrox and discovering local dive adventures.


Acquire and Retain Divers Make it as easy as possible for new and existing divers to start or continue their dive adventure with you and drive immediate and future business, in store or online.

Created in Canva, the Enriched Air (Nitrox) Marketing Toolkit is fully customizable, so you can personalize all of the marketing assets to reflect your local diving, your team and your business.

Inside the Enriched Air (Nitrox) Marketing Toolkit, you will find:

The campaign overview and how to maximise the use of the toolkit
Our PADI brand guidelines and how to use PADI trademark
Enriched Air (Nitrox) campaign marketing assets including social media posts and stories, email headers and web banners
The PADI Enriched Air diver course video that you can download and share on your channels
A complete image library to support your campaign efforts
A robust “Resources” page filled with tips on how to customize the content using Canva, how to create engaging social, email and web content, marketing tips etc.

Available in 9 languages, the PADI Enriched Air (Nitrox) Marketing Toolkit is yet another benefit offered to all PADI Members.

Our PADI Marketing team is available to assist you. If you have any questions, email us at [email protected].



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