This holiday season, PADI® is excited to have a number of promotions available for consumers with a goal to encourage more people to seek adventure and help protect the ocean planet.
Commencing 20th November, the promotions give PADI Members an extra selling point to use when encouraging potential new customers and existing divers to take their next course, or encourage a friend to start their own dive adventure.
Buy a Core PADI eLearning Course and Get 25% off a Specialty PADI eLearning Course
Promotion duration: 20-30 November 2020
This promotion aims to encourage consumers to purchase PADI eLearning courses over a 10 day period, timed around the globally popular Black Friday, Small Business Saturday and Cyber Monday events.
When a consumer purchases a “core” eLearning course (Open Water, Advanced Open Water or Rescue) via PADI.com they will automatically receive 25% off any PADI eLearning specialty made in the same transaction.
Earlier in 2020, PADI released dozens of PADI eLearning Specialty Diver Courses making it easier for consumers to start learning their new specialty from the comfort of home.
Shop Local. Dive Local.
Promotion duration: 28 November 2020
Utilizing padi.com, PADI’s social media channels and email channel, PADI will be asking our audience to support their local dive shop or resort. The goal is to drive consumers to PADI Members to make a purchase this holiday season, whether that’s a dive course, dive equipment or simply a fun dive to explore their local dive sites.
10% Donated to Project AWARE With Every PADI eLearning Course Purchase
Promotion duration: 1-25 December 2020
PADI is offering an additional incentive for consumers to seek adventure and help save the ocean throughout December. For every PADI eLearning course purchased, 10% of the course price will be automatically donated to Project AWARE’s Dive Against Debris program.
All consumer PADI eLearning purchases must be made via PADI.com with all donations used to fuel future Dive Against Debris events around the world. By supporting Project AWARE, divers maintain the most successful marine floor debris removal program on the planet.
How Can PADI Members Get Involved?
PADI Members are encouraged to leverage these promotions and use them to encourage their audience to seek their next adventure.
To get involved, simply download the Holiday Toolkit and adapt the tools to include your logo, then add to your website, social media or printed collateral and promote during the same time frame. Be sure to include your PADI eLearning affiliate links to auto affiliate the purchase to your dive shop.
Business of Diving / Business Support, holiday promotion, PADI eLearning, project AWAREPADI Pros