You never get a second chance to make a first impression — and your Adventures product is often the first (and only) impression potential customers will get while browsing online.
First of all, make sure your product schedule is up and running; otherwise, customers won’t be able to see or book it. Once that’s in place, the next step is to keep your PADI Adventures listing accurate and fresh, ensuring everything from descriptions to visuals is fully up to date. It isn’t just a best practice; it’s one of the easiest ways to win trust, ensure smooth guest experiences, and boost your visibility during the busiest time of the year. Detailed, up-to-date listings make life easier for you and more exciting for your customers.
Use this comprehensive checklist to keep your listings sharp and ready for the season ahead.
Check Your Schedule
Check Your ScheduleClearly set the experience schedule based on your operational needs. Options include:
- Daily availability
- Selected weekdays
- Specific dates
- Date ranges
We highly recommend daily scheduling to maintain maximum visibility and consistent availability for potential customers. If offering your product every day is not feasible, we recommend setting it to “Selected weekdays.” This way, your product remains visible and bookable without expiring unexpectedly.
Choosing a fixed date range or a handful of dates without regular updates risks making your product invisible once those dates pass.
Update Your Prices Regularly
If you update your prices locally or run special promotions, remember to reflect these changes on your Adventures activities. An accurate price on your listing not only builds trust but also ensures a smooth transaction process and avoids awkward last-minute adjustments and cancellations.
Allow Instant Confirmation
If you haven’t set up Instant Confirmation yet, do so now. It’s one of the simplest ways to increase your chances of getting booked. Instant Confirmation greatly enhances booking potential because customers prefer immediate assurance of their reservations without waiting for an email response or manual approval.
Check the Inclusions
This is just as important as keeping the product price up to date. If there are any extra costs/surcharges and their price has changed (National Park fees, rental charges, lunch, etc.), be sure to update them in your Adventures listing inclusions. By keeping these details up to date, you avoid any unpleasant surprises for your customers.
Refine Product Descriptions
Our latest piece of customer feedback indicates that detailed activity descriptions significantly impact booking decisions. Clearly outline the following in your descriptions:
- A clear step-by-step activity overview.
- What guests can expect.
- Arrival and initial meet-up details.
Creating original content increases customer trust, eliminates doubts and convinces the experience seekers to click “Book Now”.
Include More Visuals
Since you’ve started the revamping process, don’t forget to work on the visuals. Upload at least six appealing, high-quality images that truly capture the essence of your experience. Strong visuals aren’t just nice to have, they help potential guests imagine themselves there.
Ready to enhance your product appeal and booking success?
To make it easier for you to comply with the PADI Adventures activities listing guidelines, please refer to the PADI Adventures Listing Guidelines Checklist.
If you need further assistance, you may also contact our Team at padiadventures@padi.com.
Read More About PADI Adventures
- How PADI Adventures Connects You to Google Things to Do
- How to Craft Better Course Descriptions for Higher Conversion Rates via PADI Adventures
- Hear It From Fellow Members: Success Stories With PADI Booking Tools
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