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New Dive Industry Study Finds PADI Members Earn More, Perform Better, and Inspire Greater Consumer Trust

Independent Boston Consultancy Group (BCG) research shows PADI’s global membership outpaces competitors in revenue, productivity, and brand loyalty.

According to the 2025 Dive Industry Study by Boston Consulting Group (BCG), PADI® Dive Centers and Resorts are not only the most recognized and respected globally — they’re also the most successful. The data confirms what 128,000 dive professionals and 6,600 dive shops around the world already know: partnering with PADI leads to real business growth.

The recent BCG Dive Industry Study found that PADI leads the industry in consumer trust, earning the highest Net Promoter Score (NPS) of any dive training organization. It also found that PADI-exclusive dive shops earned US$186,000 more in 2024 than non-PADI dive centers and reported 15–20% higher productivity.

“These findings validate that the PADI brand, along with its training and marketing programs, help dive centers thrive,” says Kristin Valette Wirth, Chief Brand and Membership Officer at PADI Worldwide. “Being a PADI Member is a profitable business strategy. Through global awareness, best-in-class training, and unmatched business and marketing tools, the PADI organization helps members not only succeed, but lead in their market.”

PADI’s Leadership Backed by the Numbers

The recent BCG findings add to PADI’s already strong value proposition known as “Reasons to Believe”. They include a powerful set of data-driven advantages that demonstrate why PADI remains the leading choice for consumer divers, dive professionals and dive businesses worldwide, from unmatched training standards to brand recognition, business impact, and global influence.